Like all my favourite Irish words, ORÓ doesn't quite have an English equivalent. It's an expression of joy.

I started ÓRÓ for myself. I wanted something real to wear, something authentic and representative of the country I love.

It turns out, a lot of people wanted that too.

100% my designs.
100% cotton.
100% authentic.

Go raibh maith agat.

Éire abú.